6 common mistakes fishing lodges make with their websites (and how to fix them)

Eagle-eyed readers of this blog have probably noticed that I’ve got a bit of a...let’s say thing for fishing. I mean, I’ve probably mentioned it in just about every post I’ve written (so far) and, it’s there’s a pretty good chance I’m out exploring a stretch of water right now. As a result of this……Read more 6 common mistakes fishing lodges make with their websites (and how to fix them)

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My Embarrassing Email Confession

Can I tell you something? This is something I’ve never really shared with anyone before, so I’m a little nervous. And, to be honest, a little embarrassed. Okay…. Here goes… … I don’t have an email list. There. Whew. Man, it felt good to get that out there. While it’s not entirely true that I…Read more My Embarrassing Email Confession

5 Reasons Why A Failed Content Marketing Strategy Can Be Good For Your Business

A couple of years ago I went looking for a lake. I had heard that not only was it a beautiful spot, but the fishing was supposed to be excellent. In short, it sounded like the perfect spot. So I did my research, plotted out my route, got up early and spent hours driving in…Read more 5 Reasons Why A Failed Content Marketing Strategy Can Be Good For Your Business