Eagle-eyed readers of this blog have probably noticed that I’ve got a bit of a...let’s say thing for fishing. I mean, I’ve probably mentioned it in just about every post I’ve written (so far) and, it’s there’s a pretty good chance I’m out exploring a stretch of water right now. As a result of this……Read more 6 common mistakes fishing lodges make with their websites (and how to fix them)
Can I tell you something? This is something I’ve never really shared with anyone before, so I’m a little nervous. And, to be honest, a little embarrassed. Okay…. Here goes… … I don’t have an email list. There. Whew. Man, it felt good to get that out there. While it’s not entirely true that I…Read more My Embarrassing Email Confession
Think of your favourite commercial. Not the one that made you laugh the hardest. Not the one that helped you learn about a new product. The one that makes you cry. Every. Single. Time. That’s the commercial I want you to think about. There was a commercial that aired a lot around here that had…Read more Your content should tell your story
A couple of years ago I went looking for a lake. I had heard that not only was it a beautiful spot, but the fishing was supposed to be excellent. In short, it sounded like the perfect spot. So I did my research, plotted out my route, got up early and spent hours driving in…Read more 5 Reasons Why A Failed Content Marketing Strategy Can Be Good For Your Business
What's your best story? I'm sure you've got one. We all do. Mine is about a canoe trip I took with my brother. It was a great bonding experience, as we hadn't seen much of each other during that time of our lives. Wanna hear more? Probably not. What if I told you that the…Read more Are You Telling Your Story Correctly?