Eagle-eyed readers of this blog have probably noticed that I’ve got a bit of a...let’s say thing for fishing. I mean, I’ve probably mentioned it in just about every post I’ve written (so far) and, it’s there’s a pretty good chance I’m out exploring a stretch of water right now. As a result of this… … Continue reading 6 common mistakes fishing lodges make with their websites (and how to fix them)
Can I tell you something? This is something I’ve never really shared with anyone before, so I’m a little nervous. And, to be honest, a little embarrassed. Okay…. Here goes… … I don’t have an email list. There. Whew. Man, it felt good to get that out there. While it’s not entirely true that I … Continue reading My Embarrassing Email Confession
Think of your favourite commercial. Not the one that made you laugh the hardest. Not the one that helped you learn about a new product. The one that makes you cry. Every. Single. Time. That’s the commercial I want you to think about. There was a commercial that aired a lot around here that had … Continue reading Your content should tell your story
A couple of years ago I went looking for a lake. I had heard that not only was it a beautiful spot, but the fishing was supposed to be excellent. In short, it sounded like the perfect spot. So I did my research, plotted out my route, got up early and spent hours driving in … Continue reading 5 Reasons Why A Failed Content Marketing Strategy Can Be Good For Your Business
What's your best story? I'm sure you've got one. We all do. Mine is about a canoe trip I took with my brother. It was a great bonding experience, as we hadn't seen much of each other during that time of our lives. Wanna hear more? Probably not. What if I told you that the … Continue reading Are You Telling Your Story Correctly?