How to Create Strategic Content

Before I go out into the mountains to go exploring, I do A LOT of prep. I study maps. I read forums. I go on Facebook groups. I even dig through old government reports. I do this because, among other things, old government reports are the surprisingly interesting. But, I also going out into the … Continue reading How to Create Strategic Content

How To Use Analytics To Improve Your Content

Ever since I've been online doing things with websites, I've been fascinated with analytics. I mean, how can you not be? You get a glimpse into who the people visiting your site are and you have access to everything from where in the world they are located to the resolution of the screen they're using. … Continue reading How To Use Analytics To Improve Your Content

6 common mistakes fishing lodges make with their websites (and how to fix them)

Eagle-eyed readers of this blog have probably noticed that I’ve got a bit of a...let’s say thing for fishing. I mean, I’ve probably mentioned it in just about every post I’ve written (so far) and, it’s there’s a pretty good chance I’m out exploring a stretch of water right now. As a result of this… … Continue reading 6 common mistakes fishing lodges make with their websites (and how to fix them)

How to write for a technical — dare I say nerdy — market

A few of years ago I had a project that required me to listen to probably more than 10 hours of recordings of interviews with actuaries. I started the project the way you’d think. I googled, “What does an actuary do?” The first response that popped up was very interesting, but… it didn’t sound super … Continue reading How to write for a technical — dare I say nerdy — market

Why You Really Do Need All That Research (even when you think you don’t)

Let’s talk research. This is one of those things that people always balk at when they see it’s something you plan on doing. It’s seen as an unnecessary step to some, others just feel like it’s something they don’t need to pay for. As much as it might seem like just something content marketers and … Continue reading Why You Really Do Need All That Research (even when you think you don’t)