A few of years ago I had a project that required me to listen to probably more than 10 hours of recordings of interviews with actuaries. I started the project the way you’d think. I googled, “What does an actuary do?” The first response that popped up was very interesting, but… it didn’t sound super…Read more How to write for a technical — dare I say nerdy — market
Let’s talk research. This is one of those things that people always balk at when they see it’s something you plan on doing. It’s seen as an unnecessary step to some, others just feel like it’s something they don’t need to pay for. As much as it might seem like just something content marketers and…Read more Why You Really Do Need All That Research (even when you think you don’t)
A couple of years ago I went looking for a lake. I had heard that not only was it a beautiful spot, but the fishing was supposed to be excellent. In short, it sounded like the perfect spot. So I did my research, plotted out my route, got up early and spent hours driving in…Read more 5 Reasons Why A Failed Content Marketing Strategy Can Be Good For Your Business
What's your best story? I'm sure you've got one. We all do. Mine is about a canoe trip I took with my brother. It was a great bonding experience, as we hadn't seen much of each other during that time of our lives. Wanna hear more? Probably not. What if I told you that the…Read more Are You Telling Your Story Correctly?
My last visit to my mechanic was an interesting one. For all intents and purposes, it was a very typical trip to a mechanic. We needed new tires, we dropped the car off and they put new tires on it. Pretty much exactly how you'd expect such a trip to go. As usually happens, they…Read more