How to Create Strategic Content

Before I go out into the mountains to go exploring, I do A LOT of prep. I study maps. I read forums. I go on Facebook groups. I even dig through old government reports. I do this because, among other things, old government reports are the surprisingly interesting. But, I also going out into the…Read more How to Create Strategic Content

How To Use Analytics To Improve Your Content

Ever since I've been online doing things with websites, I've been fascinated with analytics. I mean, how can you not be? You get a glimpse into who the people visiting your site are and you have access to everything from where in the world they are located to the resolution of the screen they're using.…Read more How To Use Analytics To Improve Your Content

6 common mistakes fishing lodges make with their websites (and how to fix them)

Eagle-eyed readers of this blog have probably noticed that I’ve got a bit of a...let’s say thing for fishing. I mean, I’ve probably mentioned it in just about every post I’ve written (so far) and, it’s there’s a pretty good chance I’m out exploring a stretch of water right now. As a result of this……Read more 6 common mistakes fishing lodges make with their websites (and how to fix them)

My Embarrassing Email Confession

Can I tell you something? This is something I’ve never really shared with anyone before, so I’m a little nervous. And, to be honest, a little embarrassed. Okay…. Here goes… … I don’t have an email list. There. Whew. Man, it felt good to get that out there. While it’s not entirely true that I…Read more My Embarrassing Email Confession

Your content should tell your story

Think of your favourite commercial. Not the one that made you laugh the hardest. Not the one that helped you learn about a new product. The one that makes you cry. Every. Single. Time. That’s the commercial I want you to think about. There was a commercial that aired a lot around here that had…Read more Your content should tell your story

Break Out of Your Content Rut

Content can be a bit of a grind. You think of an idea. You do an outline and a bit of research. You sit down and write it. Then you promote it. And, by the time you’ve hit that last phase, it’s already time to start again with another new idea. Week in, week out…Read more Break Out of Your Content Rut

How to write for a technical — dare I say nerdy — market

A few of years ago I had a project that required me to listen to probably more than 10 hours of recordings of interviews with actuaries. I started the project the way you’d think. I googled, “What does an actuary do?” The first response that popped up was very interesting, but… it didn’t sound super…Read more How to write for a technical — dare I say nerdy — market