5 Reasons Why A Failed Content Marketing Strategy Can Be Good For Your Business

A couple of years ago I went looking for a lake. I had heard that not only was it a beautiful spot, but the fishing was supposed to be excellent. In short, it sounded like the perfect spot.

So I did my research, plotted out my route, got up early and spent hours driving in a circle, not quite lost (I knew how to get back), but not really sure of where I was going. I kept ending up back at the same five corner intersection, not sure which road I should try next.

IMAG4437

One of the many roadblocks I encountered.

Eventually I got frustrated and went to my backup lake for a few hours of the same old, same old.

Continue reading

Are You Telling Your Story Correctly?

What’s your best story? I’m sure you’ve got one. We all do.

Mine is about a canoe trip I took with my brother. It was a great bonding experience, as we hadn’t seen much of each other during that time of our lives.

Wanna hear more? Probably not.

What if I told you that the bugs were so bad that we did what was supposed to be a 10 day trip in just 5? You might be a bit more curious now, wondering how bad the bugs really could have been. (The answer is awful. They were just awful.)

Now…what if I threw in the fact that we dumped our canoe after missing our final portage and had to portage through a seagull colony?

What you’ll probably find most interesting though, is that on the third or fourth day of the trip, we were nearly attacked by a polar bear.

“A polar bear? Tell me more!” you say.

Continue reading