Establish True Authority
When you understand what they’re going through, and what problems they’re trying to solve, you can create the exact content they want to read. The best way to solve those customer problems is by talking to them.
Websites that convert aren’t created in a vacuum. They’re the result of time spent talking to your customers, finding out what makes them tick, then using that knowledge to create new customers. It requires a process that digs into your business, and the minds of your customers.
A good process helps you do three key things...
Be Crystal Clear!
The hardest part of selling your product can be explaining what your product does in a simple way. It can be easy to lose sight of that. I use the tricks I learned writing educational material for kids to clearly explain what you do.
Increase Sales!
Your website exists to make money. Period. Everything that’s on there needs to be designed to do just that. Conversion-focused content and copy is written after talking to your customers. There is no guesswork. Just hyper-focused words that work.
Engage Customers!
Even if you work in a traditionally dry industry (aka BORING), your website needs to be exciting to read. If it reads like someone describing paint drying, it’s not going to work.
Hi, I’m Doug.
I’ve been a writer and content creator for over 20 years. In that time, I’ve learned that the best words are well-informed and easy to read, without sacrificing the technical details. To help you get the level of content you need, I take full advantage of my background in both journalism and children’s writing.
Who I Work With
Like you, I have a specialty. For me, it’s helping B2B tech and SaaS companies connect to their customers, explain what they do, and make more money.
What I do.
Content Marketing
Blog posts, ebooks, white papers, data sheets. Content like this builds authority and gives your sales team something to show to prospects.
Copywriting
Your website needs to explain what you do and make you money. Get conversion-focused web copy that does both.
Take a look at my process to see how I work.